Nascar Helmet Auction Helps Hurricane Relief
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CHARLOTTE, North Carolina - (PRESS RELEASE) -- Making the best of a bad situation, NASCAR driver Robby Gordon auctioned off the helmet he threw at fellow driver Michael Waltrip on eBay for $51,100. The helmet was bought by Internet casino GoldenPalace.com, with all proceeds going to Harrah's Employee Relief Fund.

Harrah's will use the money to help provide recovery assistance to employees, families, and the communities in the region affected by Hurricane Katrina.

Gordon threw the helmet at Waltrip after they were involved in an accident during last week's race at New Hampshire International Speedway.

"What happened [at the race] was unfortunate," said Gordon in a quote that appeared on the eBay page. "I'm sorry for losing my temper following the race, but after a day or two of looking back at the race its easy to realize that its just not that big of a deal compared with what the people of the Gulf Coast are still going through. Obviously I'm still angry ... but at the end of the day I still have a house to go home to."

GoldenPalace.com is the internet casino and poker room that has been on an extended eBay shopping spree for over a year now, buying up some of eBay's most unusual items, many of which to benefit various charities worldwide. As NASCAR is an extremely popular sport and Robby Gordon is a premiere driver, the helmet is a perfect high-profile addition to Golden Palace's collection of items.

"We are pleased to able to help the noble efforts of Harrah's in their cause to provide relief to the victims of this disaster," said GoldenPalace.com CEO Richard Rowe. "We wish the families that have suffered so much in the wake of this hurricane all the best, and praise their determination and strength as they take steps to rebuild their lives."

Setting the standard in marketing creativity, GoldenPalace.com has devised some of the most exciting and outrageous advertising campaigns in the past few years garnering extensive worldwide media attention for the casino and raising over $1,000,000 for charity so far.